WHAT IS LIME MEDIA?
Lime Media is a hybrid, Out-Of-Home advertising and experiential marketing services company that works with brands and agencies to provide well planned, visually dynamic and immersive consumer engagement programs in a variety of locations and environments. We focus on “excellence in execution”!
Since our humble beginning 10 years ago, we have focused on building a value-centered company that strives to deliver great products and exceptional customer service at a fair market price. This philosophy has allowed us to build a solid financial foundation and maintain double digit growth for seven straight years.
WHY ARE WE SUCCESSFUL?
- OUR PEOPLE: We are a dedicated and passionate group of individuals that create a great team and we all focus on serving our clients. Plus, we love what we do!
- OUR STRENGTH: We geo-target specific consumers and demographics in multiple locations with a variety of effective tactics and attention to detail.
- WE PROVIDE: We offer minimum to full turnkey program management and execution, in-house creative services, outstanding customer service and ROI reports.
- OUR FOCUS: We excel in quick set-up times, rapid deployment and diverse activation sites within a market.
- WE OWN IT: We own all our equipment which allows us to create short term (1-30 days) or long term (2-12 months) programs and launch them quickly (avg. 2-4 weeks).
- WE CUSTOMIZE: Our in-house production department allows us to customize each campaign with our fleet of vehicles and warehouse full of assets, which keeps creative at a premium and the budget at a minimum.
Our KIND Team
Partner and President
Heath is a serial entrepreneur with a string of winning ventures. After building successful landscaping and commercial real estate companies, he turned his attention to the OOH advertising and mobile truck industry with the creation of Lime Media. Over the past 10 years, Heath's leadership has helped drive Lime Media to become an industry leader in experiential marketing and OOH advertising services.
Heath's passion extends beyond his love of Lime Media. He dedicates a significant amount of time to Christian and non-profit programs with the goal of improving other people's lives and the world around him. Heath is on the board of both Care Center Ministries and The Last Well. Heath is a dedicated family man that is active in his church and community.
Partner and CMO
Throughout his 34-year career, Bill O’Neil has focused on creating, activating and managing integrated marketing communication programs that engage consumers, build brands and generate revenue. He has a proven record of accomplishment, effective leadership and generating growth at several companies and agencies.
Bill has extensive experience in experiential marketing, OOH advertising, brand management, public relations, licensing, and event management. Over the years, he has personally negotiated over $400 million in contracts for sponsorships, access and licensing rights, and activation programs. He has worked with many high profile programs, companies and athletes, including: McLaren F1 team; Chip Ganassi Racing; Championship Auto Racing Teams (CART) Series; Virginia Slims Tennis Series; Marlboro Country Music Series; Stars on Ice (on NBC); CBS Television; Microsoft; Intel, Lexus; HP; Nestle; KIND; Target Stores; Johnnie Walker; Hilton International; McDonald’s; Comcast; Sears; F1 World Champion and 2-time Indy 500 Champion Emerson Fittipaldi; NASCAR legend Buddy Baker; Olympic World Champion Peggy Fleming; and rock legend Aerosmith.
Aaron Methivn - Senior Account Director
Aaron is an gifted and versatile industry veteran with the right blend of experience to oversee this program. His 7+ years on the road managing national tours and major events gives Aaron the ability to plan ahead and anticipate what any team in the field needs to be successful. With 3+ years in the office overseeing accounts, Aaron is a well-rounded manager that really connects with our touring teams. A big plus is his "jack of all trades" skill set with technology, electronics and digital elements, which makes him a valuable asset to all of our clients.
Bryan Methvin - Senior Director
Bryan is a 10-year industry veteran that has progressed up the ranks at Lime Media to become one of our most valued team members. After a successful stint at another experiential agency, Bryan joined Lime Media as our McDonald's Account Manager. His leadership on that account helped Lime Media become McDonald's largest sampling vendor in North America. Bryan is now the "hub" that keeps information flowing and communication efficient between several departments as he is involved in nearly every program at Lime Media.
Nathan Purnel - Field Service
Nate is a 20-year automotive industry veteran and now heads our field service department. Nate's knowledge and experience is vital in keeping our fleet of 100+ vehicles serviced and running smoothly.
Brian DeBusk - Creative Manger
As our Creative Manger, Brian works with clients on artwork layouts, templates for vehicles, banners, promotional items, etc., on all programs. He also oversees all vinyl wrap production for our fleet of vehicles.
Robert Cook - Production Director
Robert is a master at taking the ideas we dream up with our clients and making them work in the real world! He is a combination of a designer, an expert fabricator, plus a little MacGyver added in!
Sandi Paschal - Office Manager/ Accounting
Sandi is the heart and soul of Lime Media and keeps the right balance in Dallas office. Her attention to detail is only matched by her warm, welcoming personality. She is also the keeper of all sweet things to eat, so she has frequent visitors to her office!
As part of our company's steady growth plan, we have increased and diversified our fleet of vehicles so that we have the right option for almost any program. We currently have over 100 vehicles in many different sizes and configurations. With a fleet this large that changes constantly and is custom builtfor our variety of clients, we know how to manage, service and maintain sampling and experiential vehicles better than any other company in America. From the initial idea to the final event, Lime Media has a proven record of success to manage any size fleet for any type of marketing program.
Examples of Customizations
We have a full fabrication shop with a large and talented team in our Dallas office that can customize any type of vehicle.
Vehicles to be considered
The Nissan NV is a versatile vehicle that can be customized to fit the needs of the KIND sampling program. This vehicle has a "boxed ladder frame" which makes it exceptionally stable and will allow Lime Media to make several modifications and still ensure safety for the in-market team. There is plenty of room for team members and it has a 3700 lbs. payload capacity.
The Nissan NV can not only transport the necessary staff and product to a variety of locations and events, but it can be customized to deliver the clear and distinct KIND brand message while still having the ability to change with shifting campaigns. This vehicle will can also be used as the centerpiece for larger activations, which will extend the footprint and be compatible with the KIND infrastructure.
Additional Vehicle Options
Creative and Production
Wearables and Giveaways
All of us at Lime Media would like to thank you for the opportunity to participate in this RFP process. We have enjoyed working with KIND over the past 5 years and we hope to continue this relationship for many years to come!
If you have any questions about the information we have provided or would like to discuss any of these details, please feel free to contact
Bill O'Neil at: 317-918-0313 or firstname.lastname@example.org
Thank you again!