Client:Warner Brothers "IT" movie promotion and VR bus tour
Markets:Los Angeles, CA, San Diego, CA, Austin, TX, Philadelphia, PA, Chicago, IL, Toronto, Canada
Program Elements: 40’ custom school bus; 8 virtual reality systems; 4D seats; mock-sewer tunnel with fog and misting machines; sound system; mood lighting.
Overview: Consumer’s worst fears came to life with this 4D VR experience for the movie "IT". GranDesignloves to dream up big ideas, and we love to bring them to life. In this case, the dreams were nightmares. The experience starts by being shuttled into the bus in a custom built sewer pipe complete with a fog and mist machine, lighting effects and sound effects. Once the creepy reel of the laughing Pennywise is over, the small group moves into the VR room. Our VR room was equipped with 8 full motion chairs, VR setups and the spooky lighting to go with it. All consumers have a simultaneous experience of being in the sewers with the famous Pennywise clown. This experience was not for the faint-hearted!