AGENCY: UCG Marketing
PROGRAM: 5 Friends, 5 Days in Jamaica
MARKETS: Omaha, Nebraska
DURATION: 3 days
Valpak’s marketing agency came to us with a campaign idea that centered around a mobile beach. They wanted real sand and the look and feel of a beach and vacation destination and we said no problem!
The 24’ Virtual beach truck toured the local Omaha Nebraska area in an effort to promote the Valpak brand. To reach consumers in a new and exciting way, the tour stopped at local radio and TV stations and gave consumers a chance to sign up and register for the “5 Friends, 5 Days in Jamaica Contest” where one lucky winner would win a trip to Jamaica with 4 of their friends for five days.
Lime Media and Valpak gave the consumers of Omaha a warm mini-Jamaica beach during a cold week at the end of winter and they couldn’t have been happier. The campaign was a great success garnering over 250,000 impressions and over 1,000 sweepstake entrants.