CLIENT: TV Guide Network
MARKETS: Atlanta, New York, Pittsburgh, Chicago, San Francisco, Fresno, Los Angeles, San Diego, Phoenix
CAMPAIGN: TV Guide – Mother of All Talent Tour
DATES: Sept 16 – October 19, 2013
PROGRAM ELEMENTS: 16' Branded glass box truck, photo capture/photo printing system with 23” touchscreen and branded backdrop, 3 salon style chairs, 3 lighted vanity mirrors, 3 make up/hair stations, 2 rugs, 6’ table with branded cover, 2 branded truss towers with two 42” TV’s mounted on the truss towers, 2 iPads, a branded awning, and ared carpet.
OVERVIEW: The Mother of All Talent tour was TV Guide’s 2013 return to the market with a 16’ branded glass box truck that offered a mobile hair and make-up salon to consumers to drive viewers of the network’s newest reality show "The Mother of all Talent” which aired on TV Guide Network October 22, 2013. The tour allowed consumers to have a mini make over for hair or eyes to be styled by professional hair and make-up artists in the truck, consumers were also able to have a photo taken and printed on location. The tour also distributed free mini make-up totes, branded shoulder bags as well as men’s styling gel, and mini make-up kits. The tour was a big hit with mothers and their children visiting major malls, and other hot locations in every market. The tour managed to provide 981 total hair style/make overs and delivered 1200 printed photos to consumers over 9 weeks in 9 markets, and distributed 8500 TV Guide branded premiums.