Client: Posterity- Syngenta
Markets:VA, MD, DE, PA, NJ, NY, PA,NC, OK, IN, OHKY, IN, IL,MI
Dates:September 20th– October 19th
Program Elements: Custom food truck
Overview: For some, the grass is always greener on the other side. For Syngenta and their Posterity Fungicide, the grass is always greener on all sides! And who knows more about greener, thicker, stronger turf than those who rise before many of us even think about shining….golf course superintendents and their crews! That’s who.
Syngenta wanted to say, “Thank You” to these dedicated turf professionals by surprising them with a tasty hot breakfast from a custom food truck built by us. The Syngenta food truck traveled the open road for nearly four weeks, feeding the best of the best at nearly 40 locations across the US. From burritos to breakfast pizza, Syngenta fed teams of six up to 30 and at times, a few four legged friends who enjoyed dog treats just as much as the crews enjoyed their breakfast!
Markets – 40
Crew members reached – 1,400+
Miles Driven – 9,459