MARKETS: Cincinnati, NYC/NJ, Cleveland, Chicago
CAMPAIGN: Stouffer’s Mac N Cheese
DATES: October 11 – October 26, 2013
OVERVIEW: Lime Media provided 3 branded food trucks for Stouffer’s Mac N Cheese sampling for the month of October 2013. Lime Media provided one regional food truck to activate in Cincinnati for street sampling, and High School Football games, in Cleveland at Stouffer’s Corporate HQ, as well as local High School Football games, and in Chicago for street sampling and High School Football Games. The 2 NYC/NJ food trucks were used for 2 days to make appearances at several National TV studios with an appearance by Food Network TV Host and well known chef - Tyler Florence in NJ at Paramus Catholic High School which was televised on ESPN 2. The tour in NY/NJ concluded in Mastic Beach NY at William Floyd High School football game.
The regional Food Truck served over 22,300 samples in 3 markets over 8 days and the NY/NJ food trucks served 6,000 samples at 4 separate events over 3 days. Making a total of 28,300 total samples served.