PROGRAM: Ultimate Football Experience
MARKETS: 14 markets (NY, Pittsburgh, Chicago, Atlanta, Dallas, Houston + more)
DURATION: 8 weeks
When Sears created one of their biggest promotions of the year for their electronics department, they turned to Lime Media to create an engaging experience at football stadiums around the country. We created two high-tech vehicles that were a big draw at major events but flexible enough to hit retail locations and smaller events in key markets.
One vehicle was a 24′ glass box truck with five gaming kiosks where football fans played the new Madden 10 NFL game on X-box systems and 32″ HD Panasonic screens. There was also a 65″ HD screen featuring outtakes from the highly popular Sears commercial featuring future hall of fame.