SANTANDER | RE-BRANDING INITIATIVE

CLIENT: Santander Bank

AGENCY: Arnold Brand Promotions

MARKET: NYC (Herald Square); Philadelphia, PA; Providence, RI; Boston, MA; Wyomissing, PA

CAMPAIGN: Sovereign Bank renaming to Santander in Northeast.

DATES:  October 17, 2013

PROGRAM ELEMENTS:  6 step vans with full vinyl wrap; 2 custom built branded push carts and umbrellas; 4300 branded water bottles; 300 branded coffee cups; 25 staff members; 5 chaser vans.

OVERVIEW:  Lime Media partnered with Arnold Brand Promotions to assist them with a massive single day re-branding initiative for Sovereign Bank that was changing the name of all 721 bank branches in the USA to Santander Bank.  All 5 markets activated at the same time from 7 AM – 12 PM on October 17, 2013.  In each market, Lime Media provided one step van with a driver,  two’s and an on-site Lime Media manager to oversee the distribution of all items and overall execution. 

The primary focus of the program was in Herald Square (NYC), where the event included a presentation by Santander’s CEO and NYC Mayor Bloomberg in front of 800 Santander Bank employees in attendance.

Lime Media managed all the planning, purchasing, shipping (pre and post event) for over 5000 items for these events.