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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

RUMBA MEATS | A HOLIDAY TRADITION

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RUMBA MEATS | A HOLIDAY TRADITION

Jamie Brungard

CLIENT: Rumba Meats

AGENCY: Sparkfarm

PROGRAM: Menudo with Rumba Meats: A Holiday Tradition

MARKETS: Houston and Dallas

DURATION: 4 weekends

OVERVIEW: Motivated by the excitement of the new-found lunch truck craze, Rumba came to us with an idea to sample and promote their line of meat products to consumers at area Kroger grocery stores in the Houston and Dallas markets.

So, we gave them the Rumba Lunch Truck. The truck had a custom vinyl wrap and toured the Houston and Dallas markets and set-up at area Kroger stores along with local radio stations. Consumers “ate it up!” We gave away free samples of fresh made menudo created by Chef Pipins, Holiday recipes, branded cups and measuring glasses all in an effort to promote the arrival of Rumba Meats at Kroger stores. Rumba also had an opportunity to let consumers sign up for a chance to win $10,000 from Rumba.

Consumers couldn’t get enough Rumba Meats and kept coming back for more. We handed out over 2,500 samples during the 8-day tour. The client reported a significant increase in sales inside each targeted location, and an overall increase was reported for each market.  Over 430,000 Impressions were generated across both markets.