CLIENT: Rumba Meats
PROGRAM: Menudo with Rumba Meats: A Holiday Tradition
MARKETS: Houston and Dallas
DURATION: 4 weekends
OVERVIEW: Motivated by the excitement of the new-found lunch truck craze, Rumba came to us with an idea to sample and promote their line of meat products to consumers at area Kroger grocery stores in the Houston and Dallas markets.
So, we gave them the Rumba Lunch Truck. The truck had a custom vinyl wrap and toured the Houston and Dallas markets and set-up at area Kroger stores along with local radio stations. Consumers “ate it up!” We gave away free samples of fresh made menudo created by Chef Pipins, Holiday recipes, branded cups and measuring glasses all in an effort to promote the arrival of Rumba Meats at Kroger stores. Rumba also had an opportunity to let consumers sign up for a chance to win $10,000 from Rumba.
Consumers couldn’t get enough Rumba Meats and kept coming back for more. We handed out over 2,500 samples during the 8-day tour. The client reported a significant increase in sales inside each targeted location, and an overall increase was reported for each market. Over 430,000 Impressions were generated across both markets.