CLIENT: Pecan Deluxe
MARKETS: International Dairy Show at McCormick Place
MESSAGES: Create awareness for the ice cream topping line of products
DATES: September 15-18, 2015
PROGRAM ELEMENTS: One 26’ Airstream trailer, one 12' x 12' custom built wood post entry with custom branded metal sign; 5 wood-spool tables; 25 vintage metal chairs in multiple colors; 5 branded umbrellas; 150' of white picket fence; 40'x 40' of Astro turf; 2 branded corn hole games; one giant Jenga game; four 8’ corner posts for hanging outdoor lights; staff for install and breakdown; management and planning services.
OVERVIEW: Pecan Deluxe is a family owned candy company with a product line that ranges from ice cream toppings to savory snacks to beverage syrups. The company had a goal to increase awareness of their ice cream topping line of products.
Lime Media created the mythical “Main Street USA” which included 150’ of white picket fence, a huge custom entrance and a fully-functional ice cream shop built inside an Airstream trailer.
The 40’X40’ “Main Street USA” area was a welcoming place for thousands of conference attendees where they could enjoy an ice cream sundae, relax on old fashion chairs around tables with branded umbrellas, and play Corn Hole (or Bags, depending on what part of the country you live in), Jenga or just relax for a little while!