Contact Us

Use the form on the right to contact us.

You can edit the text in this area, and change where the contact form on the right submits to, by entering edit mode using the modes on the bottom right. 

4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

OLAY | TIME SQUARE

All Case Studies

OLAY | TIME SQUARE

Jamie Brungard

CLIENT: OLAY 

AGENCY: Michael Alan Group NYC

MARKETS: NYC – Times Square

MESSAGES: WOW – OLAY free makeover.

DATES: May 11 & 12, May 18 & 19, 2013

PROGRAM ELEMENTS:  1-24’ branded glass box vehicle; 3 Sony 42” HDTV’s (2 attached to truss pylons outside, 1 mounted inside of truck); 3 MAC Mini computers; 3 salon stations with lighted vanity mirrors; custom 12’x12’x12’’ branded truss system to cover truck cab, 1 step/repeat banner for red carpet photo element.

OVERVIEW:  Michael Alan Group partnered with Lime Media to provide a high-impact mobile salon in Times Square NYC that allowed consumers to receive a freemini makeover from professional make-up artists using OLAY Skin care/Make-up products.

Lime Media customized a 24’ glass box truck to become a complete, self contained mobile salon.  We used some cool technology, including a custom-built app that streamed live content to the 3 TV screens in and around the vehicle.  The same content was also projected onto a giant screen in Times Square. Consumers were invited to log onto a website and register their information to receive offers directly from OLAY.  There was a red carpet-style area that allowed consumers to have photos taken and uploaded to Facebook and other social medial outlets.  There were over 550 makeovers during the 4 day activation period.  The overall response from the consumers – and the client - was outstanding!