MARKETS: Tempe, AZ; Los Angles, CA; San Francisco, CA; Las Vegas, NV; Boulder, CO; Champaign, IL; West Lafayette, IN; Knoxville, TN; Oxford, MS; Columbus, OH; State College, PA; Blacksburg, VA; Tampa, FL; Columbia, SC; Jackson, MS; and Orlando, FL.
DATES: October 21- November 30, 2013
PROGRAM ELEMENTS: Three 24’ glass box trucks, vinyl wrapped and a custom built out interior to create a college dorm room environment. Additional elements include: custom built large cell phone prop; Xbox 360 game systems; two 10’ X 10’ tents; photo program; built-in generator; AC; two 42” TV’s.
OVERVIEW: Ogilvy/Geometry requested that Lime Media build and lease three 24’ glass box trucks for a 2 month mobile tour that targeted college students at 17 college campuses across the US. Lime Media also provided 24 hr./ 7 days per week fleet logistics management, insurance, DOT training and monitoring.