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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

All Case Studies

McDonald's - Texas Rose Festival

William O'Neil

Client: Moroch

Advertiser: McDonald’s

Event: Texas Rose Festival

Markets:Tyler, Tx

Dates:October 20th, 2018

Program Elements: Custom 28’ step van equipped with fully operating kitchen with all the necessary equipment to serve hot and fresh McDonald’s French fries. (commercial refrigeration, fry dispenser,  deep-fat fryers, salt bin, working plumbing and more)

Overview:  2018 marked the 85thAnnual Texas Rose Festival.  Saturday 10/20 was the parade that showcased local marching bands, floats and the rose coronation queen and runner ups in classic cars.  McDonalds handed out 600 samples in the 4 hour event and brought smiles to the faces of all the attendees that weren’t expecting delicious hot fries.  

Results:

Event Impressions – 2,000

Samples Distributed  - 600