CLIENT: GolinHarris Public Relations (Chicago office) and McDonald’s
MARKETS: Boston, MA; New York, NY; Philadelphia, PA; Columbus, OH; Denver, CO; Minneapolis, MN.
DATES: March 31st and April 4th
PROGRAM ELEMENTS: 5 branded McDonaldÂ’s tents; 2 McDonaldÂ’s branded sampling trucks used in Columbus, OH and New York, NY; 10 branded table skirts; 22 Bunn-O-Matic coffee brewers; 12 branded A-frames; 12 branded portable backpack serving systems (Jetpacks); 32 staff members engaging consumers; 12,000 McCafé branded coffee cups.
OVERVIEW: This program was to support the first ever nationwide McCafe "Free Coffee Events”, which took place March 31 - April 13 in multiple U.S. markets.
DETAILS: To kick off the two-week campaign, McDonald's hosted the "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country. The events provided busy commuters with free McCafe coffee and a few surprises along the way, including live musical performances and a double decker bus in NYC. Lime MediaÂ’s experienced onsite teams brewed the coffee, engaged consumers and distributed over 12,000 free 6 oz. McCafé coffee samples to the local morning commuters. The temperatures were cool so the great tasting, hot samples were appreciated by the local patrons. Additionally, consumers were encouraged to share their love for McCafé on Twitter using the hashtag #McCafe and share a photo for a chance to win a year of free coffee!