AGENCY: Hoffman Lewis
MARKET: San Francisco, CA
DATES: June 15 & 16, 2013
PROGRAM ELEMENTS: One – 16’ branded box truck; one – 10’ x 10’ branded EZ up tent; two ice blended beverage machines; three – 42” TV’s on stands each with a Xbox consoles and 1 game (“Dance-Dance Revolution” dance board; EA Sports FIFA Street Soccer; andEA Sports FIFA ’13); A 6-station branded obstacle course that included the following: jump rope, pull up bar, Hula Hoop bear crawl, zigzag run through cones, long-jump, and a foot agility course; additional elements included: branded bean bag toss; custom 8’ x 10’ McDonald’s branded inflatable back pack; one exterior sampling counter; plus nine brand ambassadors and one program manager.
OVERVIEW: McDonald’s wanted to generate excitement for “back to school” as well as re-enforce their “Wholesome start to your day” initiative by creating a fun and exciting event at the San Mateo County Fair. This annual 10-day fair, located near San Francisco, had over 60,000 attendees during the two days we were on site! The McDonald’s sampling truck and “Back to School” obstacle course was a hit with kids age 5-14! Our display area had all of the above free activities positioned around our 16’ sampling truck where we made the new Blueberry Pomegranate Smoothie samples for consumers. Each child that participated also received a McDonald’s branded backpack.
We had more than 400 kids that participate in the obstacle course and gave away over 12,000 Blueberry Pomegranate samples for this 2-day program.