CLIENT: Liberty Mutual Insurance
AGENCY: Hill Holiday/Posterscope
MARKETS: Milwaukee, Dallas, Baltimore
CAMPAIGN: Like Liberty Mutual on Facebook
DATES: April 19th - July 1st, 2013
OVERVIEW: Liberty Mutual Insurance Company wanted to increase it’s Social Media reach in three markets (Milwaukee, Dallas, and Baltimore) by using three Glass Box trucks that had a giant monument set in the glass box of each truck. Each monument had a consumer message labeled on the sides of each monument that instructed consumers to “Like” Liberty Mutual on Facebook. The 9 week program generated over 18.5 million impressions, traveled over 11,500 in-market miles and, activated at 17 events.