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Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

LIBERTY MUTUAL | FACEBOOK

All Case Studies

LIBERTY MUTUAL | FACEBOOK

Jamie Brungard

CLIENT:  Liberty Mutual Insurance


AGENCY: Hill Holiday/Posterscope


MARKETS: Milwaukee, Dallas, Baltimore

CAMPAIGN:  Like Liberty Mutual on Facebook

DATES: April 19th - July 1st, 2013

OVERVIEW:  Liberty Mutual Insurance Company wanted to increase it’s Social Media reach in three markets (Milwaukee, Dallas, and Baltimore) by using three Glass Box trucks that had a giant monument set in the glass box of each truck. Each monument had a consumer message labeled on the sides of each monument that instructed consumers to “Like” Liberty Mutual on Facebook. The 9 week program generated over 18.5 million impressions, traveled over 11,500 in-market miles and, activated at 17 events.