GUIDELIVE | DALLAS MORNING NEWS

CLIENT: Dallas Morning News/GuideLive.com 

AGENCY: N/A

MARKETS: Dallas, Texas

MESSAGES: Register here to receive GuideLive.com form the Dallas Morning News. Register here for a chance to win Justin Beiber and Beyoncé concert tickets!

DATES: May 17-19, 2013

PROGRAM ELEMENTS:  1 Branded photo booth kiosk, 2 branded backpack billboards, iPads for consumer engagement, one - 42” TV with branded stand, 3 BA’s,

OVERVIEW:  The Dallas Morning News has created a new website called Guide Live.com which features activities, events and places to go in Dallas. The website includes concerts, food, entertainment and nightlife plus reviews and consumer ratings.

Lime Media provided a  branded photo booth to capture images of consumers that using a custom dry erase board with their favorite thing in Dallas (Example – "What is your favorite music?” or "What is your favorite restaurant?”.  Each consumer wrote in their favorite item, then took a photo that was uploaded onto the GuideLive.com website and also posted on the consumers Facebook page.  In addition to the photo booth, GuideLive.com was also utilizing a sweepstakes to win tickets to Justin Beiber and Beyoncéconcerts as incentive to sign up for GuideLive.com. Lime Media provided 3 BA’s, 2 branded backpack billboards, 3 iPads and 2 hotspots for WiFi service. The staff worked in and around the Guide Live booth, engaging consumers, capturing data, entered people into the sweepstakes, and offered tours of GuideLive.com.

Lime Media and The Dallas Morning News are planning to replicate this program at 2 more Dallas area events this year:  Kaboom Town Festival in Dallas July 3; and Oktoberfest Sept. 19 - 22.