AGENCY: BMF Media
PROGRAM: FRS Fuels NYC
MARKETS: New York City, NY
DURATION: 1 week
Lime Media designed a cool, high energy and interactive truck program for FRS Energy in the NYC market. The truck was used to promote awareness of the FRS brand of energy drinks.
It was outfitted with two digitally monitored spin bicycles in order to give the consumer something fun and exciting to do while experiencing FRS Energy. The bicycles were tied into a computer and monitor, which let two “racers” compete for the fastest lap time and win some cool FRS swag. This led to some pretty intense duels. While waiting for their chance to race FRS team members were onsite educating consumers on the benefits of FRS energy and giving away free samples.