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Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

FRS | FUELS NYC

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FRS | FUELS NYC

Jamie Brungard

CLIENT:  FRS

AGENCY: BMF Media

PROGRAM: FRS Fuels NYC

MARKETS: New York City, NY

DURATION: 1 week

Lime Media designed a cool, high energy and interactive truck program for FRS Energy in the NYC market.  The truck was used to promote awareness of the FRS brand of energy drinks.

It was outfitted with two digitally monitored spin bicycles in order to give the consumer something fun and exciting to do while experiencing FRS Energy. The bicycles were tied into a computer and monitor, which let two “racers” compete for the fastest lap time and win some cool FRS swag. This led to some pretty intense duels. While waiting for their chance to race FRS team members were onsite educating consumers on the benefits of FRS energy and giving away free samples.

The truck toured local NYC health events and retail locations for 9 days and interacted with over 10,000 consumers and gained over 2,000,000 consumer impressions. Talk about high energy.