PROGRAM: Firedog Super Bowl Game Truck
DURATION: 1 day
Firedog came to us looking to create a fun, exciting test program to promote their brand and new line of tech and installation services. Lime Media gave them the perfect solution: a high-profile Super Bowl party featuring a mobile digital screen truck outfitted with a satellite dish for a live broadcast of the game.
We gave the truck a cool branded vinyl wrap and headed out to a large restaurant in Addison, TX to increase brand awareness for the company and promote their new computer service programs. We set-up the truck in a prime location, locked in the satellite signal and fired up our massive 9-screen display for the crowd to enjoy the Big Game.
In addition to the multi-screen display showing the Super Bowl, we utilized the other side of the truck as a canvas for a projection billboard that faced a high traffic street. The projection slides featured several images and messages about Firedogs great tech support and an invitation to come join the watching party. The 5 Firedog Brand Ambassadors engaged consumers before, during and after the game and generated a significant number of new business leads.