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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

BLUE CROSS BLUE SHIELD | SEGWAYS

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BLUE CROSS BLUE SHIELD | SEGWAYS

Jamie Brungard

CLIENT: Blue Cross Blue Shield

AGENCY: Pierce Promotions

MARKET: Readington, NJ

DATES:  July 26-28, 2013

PROGRAM ELEMENTS: 2 Branded Segway’s

OVERVIEW:  Lime Media partnered with Pierce Promotions for 3 days in July by providing 2 Segway’s with branded shields and wheel covers, and 2 riders for Horizon Blue Cross Blue Shield of NJ to generate brand awareness and create a social media presence on Facebook directing consumers attending the Readington Balloon Festival to “Like” Blue Cross Blue Shield of NJ.  The 2 staff members also distributed branded sunscreen bottles, notepads, and hand sanitizer to consumers as a gift for consumers participating.