CLIENT: Blue Cross Blue Shield
AGENCY: Pierce Promotions
MARKET: Readington, NJ
DATES: July 26-28, 2013
PROGRAM ELEMENTS: 2 Branded Segway’s
OVERVIEW: Lime Media partnered with Pierce Promotions for 3 days in July by providing 2 Segway’s with branded shields and wheel covers, and 2 riders for Horizon Blue Cross Blue Shield of NJ to generate brand awareness and create a social media presence on Facebook directing consumers attending the Readington Balloon Festival to “Like” Blue Cross Blue Shield of NJ. The 2 staff members also distributed branded sunscreen bottles, notepads, and hand sanitizer to consumers as a gift for consumers participating.