Client: Academy Sports
Agency:Bespoke Sports & Entertainment
Markets:Columbia MO, Greenville, NC, TX
Dates:April – May 2017; Aug.-November, 2017
Program Elements: 5 -12’ glass box trucks
Overview:We created a variety of window displays in the back of our 12’ glass box trucks to educate consumers on the stores offerings for grand openings and special promotions. In a show of community spirt, Academy created a twitter contest giving local consumers the opportunity to win all of the items used to create these displays. Our crews helped capture content and guided consumers in entering. These programs generated significant foot traffic for store openings, increased social media activity and heightened local brand awareness for this fast growing sporting goods retailer.