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Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

ABSOLUT | OUTrageous

All Case Studies

ABSOLUT | OUTrageous

Jamie Brungard

CLIENT: Absolut


CAMPAIGN: Absolut OUTrageous

MARKETS: New York, Miami, Dallas and Los Angeles

DURATION: 16 weeks

 OVERVIEW:  Absolut OUTrageous was a moving art exhibit to promote 30 years of going out and coming out. 5 costumed brand ambassadors interacted with consumers and handed out samples of Absolut to a specific demographic.  This eye-catching pink truck was set-up outside of bars and clubs in New York, Miami, Los Angeles and Dallas. Inside the truck, partygoers were able to have photos taken in front of a huge painting and then able to share the photographic experience through Twitter and Facebook pages. Some participants also received branded items, such as t-shirts, beanies, shot glasses and slap bracelet watches. 

The Absolute OUTrageous tour traveled from coast-to-coast, generated over 3.4 millions impressions and gave away approximately 1,000 branded promotional items.