CAMPAIGN: Absolut OUTrageous
MARKETS: New York, Miami, Dallas and Los Angeles
DURATION: 16 weeks
OVERVIEW: Absolut OUTrageous was a moving art exhibit to promote 30 years of going out and coming out. 5 costumed brand ambassadors interacted with consumers and handed out samples of Absolut to a specific demographic. This eye-catching pink truck was set-up outside of bars and clubs in New York, Miami, Los Angeles and Dallas. Inside the truck, partygoers were able to have photos taken in front of a huge painting and then able to share the photographic experience through Twitter and Facebook pages. Some participants also received branded items, such as t-shirts, beanies, shot glasses and slap bracelet watches.
The Absolute OUTrageous tour traveled from coast-to-coast, generated over 3.4 millions impressions and gave away approximately 1,000 branded promotional items.