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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

All Case Studies

Filtering by Category: Trailers & Airstreams

PECAN DELUXE | INTERNATIONAL DAIRY SHOW

Jamie Brungard

CLIENT: Pecan Deluxe  

MARKETS:  International Dairy Show at McCormick Place

MESSAGES: Create awareness for the ice cream topping line of products

DATES:  September 15-18, 2015

PROGRAM ELEMENTS: One 26’ Airstream trailer, one 12' x 12' custom built wood post entry with custom branded metal sign; 5 wood-spool tables; 25 vintage metal chairs in multiple colors; 5 branded umbrellas; 150' of white picket fence; 40'x 40' of Astro turf; 2 branded corn hole games; one giant Jenga game;  four 8’ corner posts for hanging outdoor lights; staff for install and breakdown; management and planning services.

OVERVIEW: Pecan Deluxe is a family owned candy company with a product line that ranges from ice cream toppings to savory snacks to beverage syrups.  The company had a goal to increase awareness of their ice cream topping line of products.

  Lime Media created the mythical “Main Street USA” which included 150’ of white picket fence, a huge custom entrance and a fully-functional ice cream shop built inside an Airstream trailer. 

  The 40’X40’ “Main Street USA” area was a welcoming place for thousands of conference attendees where they could enjoy an ice cream sundae, relax on old fashion chairs around tables with branded umbrellas, and play Corn Hole (or Bags, depending on what part of the country you live in), Jenga or just relax for a little while! 

MCDONALDS | NATIONAL SAMPLING

Jamie Brungard

CLIENT:  GolinHarris Public Relations (Chicago office) and McDonald’s

MARKETS:  Boston, MA; New York, NY; Philadelphia, PA; Columbus, OH; Denver, CO; Minneapolis, MN.

DATES:  March 31st and April 4th

PROGRAM ELEMENTS:  5 branded McDonaldÂ’s tents; 2 McDonaldÂ’s branded sampling trucks used in Columbus, OH and New York, NY; 10 branded table skirts; 22 Bunn-O-Matic coffee brewers; 12 branded A-frames; 12 branded portable backpack serving systems (Jetpacks); 32 staff members engaging consumers; 12,000 McCafé branded coffee cups.

OVERVIEW:  This program was to support the first ever nationwide McCafe "Free Coffee Events”, which took place March 31 - April 13 in multiple U.S. markets.

DETAILS:  To kick off the two-week campaign, McDonald's hosted the "Make Friends with McCafe" sampling events at high traffic locations and transportation hubs in multiple cities across the country.  The events provided busy commuters with free McCafe coffee and a few surprises along the way, including live musical performances and a double decker bus in NYC.  Lime MediaÂ’s experienced onsite teams brewed the coffee, engaged consumers and distributed over 12,000 free 6 oz. McCafé coffee samples to the local morning commuters.  The temperatures were cool so the great tasting, hot samples were appreciated by the local patrons.   Additionally, consumers were encouraged to share their love for McCafé on Twitter using the hashtag #McCafe and share a photo for a chance to win a year of free coffee!

ION | GINGERBREAD HOUSE

Jamie Brungard

CLIENT:  ION

AGENCY: Michael Alan Group

PROGRAM: ION Gingerbread House

MARKETS: New York, NY

DATES: December 10th – 14th, 2013

OVERVIEW:  Lime Media created an ION branded Ginger Bread House for a B2B program for Michael Alan Group that covered the NYC – Manhattan market over a 4-day period (Dec 10, 11, and 13, 14). The “Holiday Agency Tour” with the message – “ION is your Home for the Holiday’s” – ION targeted their valued advertising clients by distributing free coffee from mobile jet packs and candy from dispensers located inside the ION branded Ginger Bread House.  The tour was also supported by an “Enter to Win Sweepstakes” by placing your business card in a box – one Kindle Fire was given away after each day to an advertising agency executive that visited the Ginger Bread House.  During the 4-day campaign, we engaged over 160 media buyers at 6 separate advertising agencies.

PROGRAM ELEMENTS:  The Ginger Bread House tour was supported with real candy props, 42” display screens with custom messages, a real fire place for photo ops, and free candy dispensed from several candy dispensers located inside as well. To extend our reach at these events, Michael Alan Group deployed Brand Ambassadors with branded coffee Jet Packs, 2 branded pull-up signs, and hosts in ION branded apparel to assist media buyers inside the Ginger Bread House with the candy dispensers and photo ops.