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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

All Case Studies

PECAN DELUXE | INTERNATIONAL DAIRY SHOW

Jamie Brungard

CLIENT: Pecan Deluxe  

MARKETS:  International Dairy Show at McCormick Place

MESSAGES: Create awareness for the ice cream topping line of products

DATES:  September 15-18, 2015

PROGRAM ELEMENTS: One 26’ Airstream trailer, one 12' x 12' custom built wood post entry with custom branded metal sign; 5 wood-spool tables; 25 vintage metal chairs in multiple colors; 5 branded umbrellas; 150' of white picket fence; 40'x 40' of Astro turf; 2 branded corn hole games; one giant Jenga game;  four 8’ corner posts for hanging outdoor lights; staff for install and breakdown; management and planning services.

OVERVIEW: Pecan Deluxe is a family owned candy company with a product line that ranges from ice cream toppings to savory snacks to beverage syrups.  The company had a goal to increase awareness of their ice cream topping line of products.

  Lime Media created the mythical “Main Street USA” which included 150’ of white picket fence, a huge custom entrance and a fully-functional ice cream shop built inside an Airstream trailer. 

  The 40’X40’ “Main Street USA” area was a welcoming place for thousands of conference attendees where they could enjoy an ice cream sundae, relax on old fashion chairs around tables with branded umbrellas, and play Corn Hole (or Bags, depending on what part of the country you live in), Jenga or just relax for a little while! 

BLUE CROSS BLUE SHIELD | SEGWAYS

Jamie Brungard

CLIENT: Blue Cross Blue Shield

AGENCY: Pierce Promotions

MARKET: Readington, NJ

DATES:  July 26-28, 2013

PROGRAM ELEMENTS: 2 Branded Segway’s

OVERVIEW:  Lime Media partnered with Pierce Promotions for 3 days in July by providing 2 Segway’s with branded shields and wheel covers, and 2 riders for Horizon Blue Cross Blue Shield of NJ to generate brand awareness and create a social media presence on Facebook directing consumers attending the Readington Balloon Festival to “Like” Blue Cross Blue Shield of NJ.  The 2 staff members also distributed branded sunscreen bottles, notepads, and hand sanitizer to consumers as a gift for consumers participating.

STOUFFER'S | MAC N' CHEESE

Jamie Brungard

CLIENT:  Stouffer’s

AGENCY: Ogilvy/Geometry

MARKETS: Cincinnati, NYC/NJ, Cleveland, Chicago

CAMPAIGN: Stouffer’s Mac N Cheese

DATES:  October 11 – October 26, 2013

OVERVIEW:  Lime Media provided 3 branded food trucks for Stouffer’s Mac N Cheese sampling for the month of October 2013.  Lime Media provided one regional food truck to activate in Cincinnati for street sampling, and High School Football games, in Cleveland at Stouffer’s Corporate HQ, as well as local High School Football games, and in Chicago for street sampling and High School Football Games.  The 2 NYC/NJ food trucks were used for 2 days to make appearances at several National TV studios with an appearance by Food Network TV Host and well known chef -  Tyler Florence in NJ at Paramus Catholic High School which was televised on ESPN 2. The tour in NY/NJ concluded in Mastic Beach NY at William Floyd High School football game.

The regional Food Truck served over 22,300 samples in 3 markets over 8 days and the NY/NJ food trucks served 6,000 samples at 4 separate events over 3 days. Making a total of 28,300 total samples served. 

MCDONALD'S | BACK TO SCHOOL PROGRAM

Jamie Brungard

CLIENT: McDonald’s

AGENCY: Hoffman Lewis

MARKET: San Francisco, CA

DATES: June 15 & 16, 2013

PROGRAM ELEMENTS:  One – 16’ branded box truck; one – 10’ x 10’ branded EZ up tent; two ice blended beverage machines; three – 42” TV’s on stands each with a Xbox consoles and 1 game (“Dance-Dance Revolution” dance board; EA Sports FIFA Street Soccer; andEA Sports FIFA ’13); A 6-station branded obstacle course that included the following: jump rope, pull up bar, Hula Hoop bear crawl, zigzag run through cones, long-jump, and a foot agility course;  additional elements included: branded bean bag toss; custom 8’ x 10’ McDonald’s branded inflatable back pack; one exterior sampling counter; plus nine brand ambassadors and one program manager.

OVERVIEW:  McDonald’s wanted to generate excitement for “back to school” as well as re-enforce their “Wholesome start to your day” initiative by creating a fun and exciting event at the San Mateo County Fair.  This annual 10-day fair, located near San Francisco, had over 60,000 attendees during the two days we were on site!  The McDonald’s sampling truck and “Back to School” obstacle course was a hit with kids age 5-14!  Our display area had all of the above free activities positioned around our 16’ sampling truck where we made the new Blueberry Pomegranate Smoothie samples for consumers. Each child that participated also received a McDonald’s branded backpack.

We had more than 400 kids that participate in the obstacle course and gave away over 12,000 Blueberry Pomegranate samples for this 2-day program.

MCDONALD'S | SUPER BOWL BOULEVARD

Jamie Brungard

CLIENT:  McDonald's

AGENCY:  MWW Public Relations 

MARKET: New York, NY

DATES: January 29th – February 1st

PROGRAM ELEMENTS: 3 wrapped Jetpacks serving Premium Roast Coffee; 5 staff members engaging consumers; 8,500 branded coffee cups with McDonald’s hashtag #PoweredbyMcCafe.

OVERVIEW: McDonald’s restaurant owners in the Tri-State area partnered with Lime Media for a 4-day sampling program around Super Bowl XLVIII. 

DETAILS: Lime Media’s experienced street teams engaged consumers and distributed McCafé Premium Roast Coffee samples via branded jetpacks on “Super Bowl Boulevard”, an interactive, football-themed experience created by the NFL on Broadway between 34th and 47th Streets in Manhattan.  Activities and displayed included:  Oversized “Super Bowl XLVIII Roman Numerals” for photos; a huge “toboggan Run” for fans to take rides; an autograph and concert stage; Macy’s video production shows; multiple live media stages; and much more. Over 500,000 fans visited Super Bowl Blvd. during the week.

Our McD street teams served free 6 oz. McCafé Premium Roast Coffee samples to the local, national and international fans that were in town for the game.  We activated for 10 hrs. per day and handed out over 8,500 samples of hot Premium Roast Coffee over the 4-day program.  The temperatures were cold so the great tasting, hot samples were appreciated by the fans.   Additionally, consumers were encouraged to share their love for McCafé on Twitter using the hashtag #PoweredbyMcCafe for a chance to win food and prizes from local McDonald’s restaurants.

Overall, the Super Bowl Blvd. area and our McDonald’s sampling program were a big

hit and a success with the fans!