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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

All Case Studies

KIND Snacks

Bill O'Neil


Client:KIND Snacks

Markets: Dallas, TX; New York, NY; Miami, FL; Houston, TX; Los Angeles, CA; Raleigh, NC; Boston, MA; Washington DC; Atlanta, GA; Chicago, IL; Denver, CO; Columbus, OH; Seattle, WA; Portland, OR; Philadelphia, PA; San Francisco, CA; Detroit, MI; Vancouver, BC; Toronto, ON

Dates:2012 - Present

Program Elements: :One28’ step van, then 2 step vans; Move to 6 Jeep Wranglers, then grow to 25 Jeep Wranglersthat include: custom interior storage systems; extra batteries and for sound system; custom tires and wheels; a full vinyl wrap; commercial–grade GPS tracking system in every vehicle; fleet cards and fuel management system; insurance for all vehicles and drivers (over 500); 24/7 fleet management staff for all repairs, services, accidents or other assistance.   

Overview:As Lime Media has grown through the years, so has one of our favorite clients, KIND Snacks. We started our journey together in 2012 with a single step van hitting a hand full of markets. Over the years this program has grown and become a nationwide fleet of Jeep Wrangles in top markets throughout the USA and Canada. These Jeeps have given KIND the ability to create a massive, nimble and effective sampling program.  These vehicles and the staff riding in them hit everything in their region:  Local and major events; retail stores to parks;  high traffic areas to college campuses. With the KIND Jeeps, we deliver healthy and tasty snacks to customers where they live, work, and play!

Cinnamon Toast Crunch

Bill O'Neil

When NA Collective came to us with the idea of building a larger than life cereal-box-drive-thru, our eyes lit up like a kid on Christmas morning.  We tried to think outside the cereal box on this one, but we couldn’t, so we built it!  We started with a 28’ step van and added a plethora of custom fabricated parts to create what was truly a unique and exciting display.  This display was part of a candid commercial shoot which captured real consumers in a surprise and delight cereal scenario!  

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General Electric - BMF

Bill O'Neil


Client:General Electric


Markets:West Lafayette, IN, Ann Arbor, MI, Rochester NY, Potsdam, NY, Boston, MA, Worcester, MA, State College, PA

Dates:March–April, 2017

Program Elements: 34’ RV; custom photo booth; interactive personality tests; mentor meeting stations; outdoor seating; heaters  & games.

Overview:General Electric, BMF & Lime Media teamed up to educate women at several colleges in the Northeast about gender equality in the workplace.  The #balancetheequationtour also gave these women a great chance to speak with group of professionals from GE to help guide them on their road to a successful career.  We offered mentor sessions, personality tests, a career path wall, a photo-booth for professional headshots, seating, games and refreshments to make the experience one to remember!

Sodastream - HL Group

Bill O'Neil


Agency:HL Group

Markets:NYC, NY

Dates:April, 2017

Program Elements: Two (2) 12’ glass box trucks with custom vinyl wraps; custom buildout so it appeared the entire truck was full of plastic bottles.

Overview:The program message was clear:  “Bottled water makes as much sense as punching yourself in the face”.  The branding on the truck was also clear (and not suitable for children!) Not to worry, all the bottles used in this program were successfully recycled.  Sodastream, HL Group and Lime Media worked together to create a spectacle for traffic in NYC by deploying a pair of trucks that really got everyone's attention.  These trucks did just that.  Raising awareness of the Sodastreambrand and their products, as well as a key environmental issue was the goal and it was a beautiful success!

Charmin - Jack Morton

Bill O'Neil

Client: Charmin

Agency: Jack Morton

Market:New YorkCity, NY

Dates:June 19thand 20th, 2017

Program Elements: Two(2)  20’ step vans; custom fabricated high end working restrooms; digital photos; phone; decor elements; white carpet roll to resemble toilet paper.


Overview:This PR program made a big splash for Charmin!New Yorkers have always had a hard time finding a clean comfortable place to make a ‘pitstop‘ on the busy street. Charmin came up with a clever solution to this problem, Charmin Van-Go. Two step vans were transformed into modern, comfortable, clean restrooms on wheels. Consumers in need could request one of these vans via Charmin's custom app. To help spread the word, influencers and bloggers were invited to share their experiences with the Van-Go’s.