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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

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General Electric - BMF

William O'Neil

Client:General Electric


Markets:West Lafayette, IN, Ann Arbor, MI, Rochester NY, Potsdam, NY, Boston, MA, Worcester, MA, State College, PA

Dates:March–April, 2017

Program Elements: 34’ RV; custom photo booth; interactive personality tests; mentor meeting stations; outdoor seating; heaters  & games.

Overview:General Electric, BMF & Lime Media teamed up to educate women at several colleges in the Northeast about gender equality in the workplace.  The #balancetheequationtour also gave these women a great chance to speak with group of professionals from GE to help guide them on their road to a successful career.  We offered mentor sessions, personality tests, a career path wall, a photo-booth for professional headshots, seating, games and refreshments to make the experience one to remember!