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Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

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Reebok JJ Watt - Generation Z

Bill O'Neil

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Client:Reebok

Agency:Generation Z

Market:Houston

Dates:July –Aug., 2016

Program Elements: One (1)26’ glass box truck; custom augmented reality photo opp; mini football combine; custom digital leader board. 

Overview:Reebok and Academy Sports teamed up to give JJ Watts home town of Houston the chance to try his new shoe for themselves. Once laced up, consumers were put to the test in a mini football combine to see if JJ’s new shoe could help their stats. To keep track of times, a custom digital leader board was created. Consumers could also step into the truck to have their photo superimposed with the former defensive MVP himself. 

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