Market:Los Angeles, CA
Dates:June 26, 2017
Program Elements: 28’ stage truck; custom fabrication displays to showcase multiple Dell items: gaming computers, VR headsets and laptops
Overview:To highlight a cross promotion between Dell and The Amazing Spiderman movie, we created a sleek, modern show room to highlight some of their most powerful and innovative technology. The truck was showcased on Hollywood Blvd. during the red carpet during the premier of The Amazing Spiderman. Both consumers and movie stars had the chance to interact with some ”Amazing” new tech. Consumers were invited to interact with Dells new VR capable laptop. Terry Crews stopped by to show off his gaming skills along sideconsumers visiting the premier.