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Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

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Charmin - Jack Morton

Bill O'Neil

Client: Charmin

Agency: Jack Morton

Market:New YorkCity, NY

Dates:June 19thand 20th, 2017

Program Elements: Two(2)  20’ step vans; custom fabricated high end working restrooms; digital photos; phone; decor elements; white carpet roll to resemble toilet paper.

Overview:This PR program made a big splash for Charmin!New Yorkers have always had a hard time finding a clean comfortable place to make a ‘pitstop‘ on the busy street. Charmin came up with a clever solution to this problem, Charmin Van-Go. Two step vans were transformed into modern, comfortable, clean restrooms on wheels. Consumers in need could request one of these vans via Charmin's custom app. To help spread the word, influencers and bloggers were invited to share their experiences with the Van-Go’s.