MKG and Lime Media joined forces for a special program on #GivingTuesday, a global day dedicated to giving back. On Tuesday, December 2, 2014, charities, families, businesses, community centers, and students around the world came together for one common purpose: to celebrate generosity and to give.
It’s a simple idea. Everyone just had find a way for your family, your community, your company or your organization to come together to give something more. Then tell everyone you can about how you are giving. It was a great way to be a part of a global celebration of a new tradition of generosity!
JCPenney’s did their share by sending out their Jingle Brigade to help residents of Dallas, TX get glamorous for the holiday season with free hair styling and polish changes at Klyde Warren Park! With MKG’s creative input, Lime Media production team turned one of our 24’ glass box trucks into a fully self-contained “mobile salon” for the occasion by adding three stylist chairs, mirrors, roll-a-ways and all lots of power for the blow dryers and irons! For those who wanted to touch up their nails, we added two mani/pedi stations with oversized comfortable chairs. Then for the outside of the truck, we built a 9’ handmade Christmas tree where consumers found some nice holiday-themed red and white towels and a great Sephora gift bag! It was a great surprise and delight for everyone that stopped in to see us!