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4951 Grisham Drive
Rowlett, TX, 75088

Lime Media is a hybrid Out-Of-Home advertising and experiential marketing services company that works with agencies to provide visually dynamic and immersive consumer engagement programs in a variety of locations and environments.

All Blogs

Marketing & Music: The Perfect Mashup

William O'Neil

Over the years, Lime Media has managed hundreds of experiential programs for agencies and brands, and engaged with consumers thru many types of products and tactics: we’ve made high-quality fresh food at big events; we’ve let people get a hands-on test with a variety of new products (phones, vacuums, TV’s, etc.); they’ve played the latest video games in glass box trucks; and we’ve taken them on a VR journey to meet a murderous clown. These programs have had varying degrees of success, but there is one approach that always resonates with consumers:music. When we use music as the main “connection point” to consumers, we can be sure the program will deliver strong KPI’s for the client.

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Before the Brand

William O'Neil

At Lime Media, we are always creating, innovating, fabricating and producing amazing projects! Some of these jaw-dropping projects never make it to our sizzle real, website gallery or social media due to confidentiality agreements that we hold with our clients and/or partnering agencies. However, we can show what it looks like “BEFORE THE BRAND”.

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A Big B-2-B Program For A Small Audience

William O'Neil

As every experiential marketing veteran knows, it is becoming harder and harder to break through the clutter of marketing “noise” and make an impact with your target audience.  While we can discuss the merits of various tactics all day long, there is one approach almost everyone will agree really hits the mark: make a personal connection with your audience.  The challenge for most of us is that many brands want “quantity” over “quality”, because it helps amortize the high cost of most experiential programs.  

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A Veterans Day Salute

William O'Neil

 Freedom. Liberty. Discipline. Teamwork.  Each of these characteristics are earned by our war-fighters through countless hours of sweat, blood, and sometimes lives lost. Veterans are cut from the same cloth as all of our American brothers and sisters, but have gone through a special trial by fire that has crafted some of our country’s greatest contributors. Here at Lime Media, we honor the veterans and other employees for being part of our team. A team that prides itself on the core values of work ethic, morals, opportunity and accountability.

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This Veterans Day, we congratulate the team members that have served and want to recognize their contribution to our country and our company. We are one team here at Lime Media and we’re proud you’ve joined us to help serve our valued customers, vendors, and other team members.

 

Thank you for your service!

THE TINY HOUSE MOVEMENT

William O'Neil

If you are not part of the Tiny House Movement, you are missing out on a marketing craze like no other!

At Lime Media, we are thrilled about the results from our successful, 6 week nationwide tour with Cost Plus, World Market!

This was a perfect fit for World Market as they were able to provide a brand experience for influencers all over the U.S.

To leverage the current trend of tiny houses taking the country, Lime Media built World Market their very own Tiny House to showcase how their store is a “one-stop-shop” to decorate even the smallest spaces.

The house made stops across the country to give consumers a unique look at World Markets product offerings. A custom photo booth setup on site gave consumers a chance to share their experience with family and friends. Discover more in our Case Study

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The trend toward tiny houses has become a social movement. People are choosing to downsize the space they live in, simplify, and live with less. People are embracing the tiny life philosophy and the freedom that accompanies the tiny house lifestyle. 

The tiny house movement is about more than simply living in a small space (although, a small house is certainly part of it).

It is an advertising goldmine! It is mobile, interactive and is a re-usable asset that can be utilized over and over with just a little creativity and imagination. (Something we have truck-loads of at Lime Media)

A tiny house screams: LOOK AT ME!!!

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Millennials, as well as older demographics are coalescing around this movement right now. This was a key element in the design of this national tour, to exhibit the “Small Spaces” collection of Cost Plus, World Market. We were able to capture an “small spaces” experience that made an online collection, interactive for all ages, and gave influencers a chance to interact with the brand and create some serious buzz around World Market!

 This 22’ Tiny House Cottage was a perfect fit as the front porch, dual-loft, cozy living room, full kitchen and bathroom provided the perfect easel for us to paint the dream picture of how amazing small spaces can be!

 

See what our client, World Market has to say:


Let us take you brand to the streets! Tiny houses come in all shapes, sizes, and forms, and we can customize any plan to suit your campaign. Our houses are custom built, but we can also up-fit from an existing house or plan.

 

-- Coming soon!!!!!! –

Exciting announcement from Lime Media

Santa Is Coming To Town. Are You Ready?

William O'Neil

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Where has the time gone this year? Summer is already a distant memory and fall is flying by like we’re in a speeding train. Half of the football season is over, and before we even finalize the Thanksgiving menu, there is a new Grinch movie coming out! That means Christmas will be here before you know it! Have you planned all your holiday promotions already? If not, Lime Media is here to help!

We have lots of experience planning, building and managing holiday programs. Here is some information and a few photos from some of our favorite programs:

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  • · To promote a new network TV Christmas movie, we toured the country in a 12’ glass box truck with a cozy holiday scene and a real Santa. We gave people free photos and entered them into a national sweepstakes for a special holiday experience.

  • · We built a life-sized gingerbread house and took it to New York City for a B-to-B program. There was a social media sharing photo op system and free candy for the participants.

  • · When a national retailer wanted to make a big impression in their home town of Dallas, we built a huge Christmas-themed mobile salon. It was staffed with hair and make-up specialists and gave people a free make-over. We also built a giant wooden Christmas display tree to hold holiday towels, which we’re given out free to consumers.

  • · Nothing says Christmas like a giant sleigh full of free underwear and socks! This high- profile promotion for an apparel brand toured Manhattan for two days while Santa’s helpers gave out thousands of items to lucky consumers walking down the street.

There is still time to create a little Christmas magic, but don’t wait too long. Give us a call today to get things started. Santa will be here soon!