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The Painted Nail Goes Mobile |
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There is simply nothing better than being pampered! Getting a fresh manicure is SO relaxing and refreshing for anyone of any age. Just imagine the most fabulously luxe nail salon with big, plush chairs that you just melt in, furry pillows, chandeliers, tv, and talented nail techs whose only responsibility is to make you feel and look amazing. Now, imagine having all of that in a mobile nail salon that comes to you for free. It’s a dream worthy of a dove release! Lime Media has created just such a dream as part of a PR plan for TV Guide’s new reality series, “Nail Files,” starring bombshell Katie Cazorla, the owner of Los Angeles’ famous “The Painted Nail” nail bar, where even the hottest celebrities get their mani/pedis. Our Mobile Spa Tour is a replica of The Painted Nail. It’s shabby chic meets Hollywood glam. We wanted to fully capture the salon experience for clients who came onto the mobile spa with technicians to make sure everyone has a perfect experience. With a 42in. screen inside, clients were able to watch footage of the upcoming reality series and have free WiFi so they could surf the Internet while they waited. The WiFi also helped the team with data capture using iPads for the fans. Even better, Katie Cazorla herself has been traveling with the tour to sign autographs for fans and talk about the exciting new show. “This has been such an awesome experience. Katie is a firecracker! I love her. I love the Painted Nail. I can’t wait for the show,” said one fan as she stepped out the truck sporting her new sparkled nails. Others expressed their wishes to have mobile salons around the country. “That would be a dream come true,” said one. The clients get their choice from many colors perfect for the summer. They also get fun giveaway prizes like manicure sets, nail files, and branded totes. Currently, we are averaging between 100-150 painted clients a day! Many of them are posting on facebook or blogging about their Mobile Spa experiences. This is social media at it’s best! The Nail Files Mobile Spa Tour kicked off in Alpharetta, Georgia in May. Since then, we’ve made stops in Charlotte, Washington DC, Boston, Philadelphia, and Cleveland. Our next appearance is in New York City on June 13-15th, followed by Los Angeles, Las Vegas, Phoenix, and the grand finale in Houston, Texas July 4th weekend. Our major targets have been retail locations such as indoor and outdoor malls, special summer events, radio station locations and more. With the ease of this quick mobile set up, we can get in and out of locations in a snap. The TV Guide Network is launching the Nail Files Season Premier on Tuesday, June 21st 10/9c. Follow the TV Guide Network fan page for updates, giveaways, and fun surrounding the new series: facebook.com/TVGuideNetwork or check out The Painted Nail’s fan page to learn more about the boutique: facebook.com/thepaintednailLA. If you’ve seen our Mobile Tour and want to post pictures of your experience, find our Lime Media fan page and share in the excitement: www.facebook.com/pages/Lime-Media-Group-Inc/302843145081                 |
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